Team pine!

Fabiana Ramos

CEO

Graduate in Business Management with 17 years of experience in multinational companies, Fabiana Ramos is the CEO of PinePR. Mainly responsible for the agency’s commercial expansion and offering products and services advancement. Her mission is to put the decisions taken by the company’s board of directors into practice, reinforcing PinePR’s position as a market reference and ensuring the best customer experience. Fabiana worked for three years in the commercial expansion of Swarovski in the B2B market, developing an international sales approach with an intensive focus on Latin American countries.

CRISTIANE NOVAES

Executive Director of
Service and Marketing

Graduated in Business Administration with an Executive MBA in Marketing, Cristiane Novaes has over 20 years of experience in the communication market. Worked at Walmart, Havas Worldwide, Joycar, and DotPetBr, leading the marketing, partnerships, planning, and operations departments. Cristiane has extensive knowledge in retail, wholesale, communication agencies, and technology startups. She has accumulated experience in industry and retail customer account management and project management throughout her career, focusing on process redesign, restructuring, and growth.

Antonio Prado

Head of Customer Service

With over eleven years of experience in public and press relations and as an expert in crisis management, he has led the AMBEV account for the last four years. He’s led the construction of the company’s positive agenda and crisis management. As Head of Customer Service at PinePR, he expands the agency’s crisis management role and reinforces the service of scale-ups and unicorns through strategic and creative management focused on results and service excellence. He has also been responsible for accounts such as Z-Tech, BRF, Klabin, Qualicorp, Raízen, Kraft-Heinz, Huawu, and DJI, accumulating extensive experience in institutional communication. In addition, he follows the implementation of humane management that promotes ideal working conditions for the team to balance personal and professional life.

Ivan Netto

Head of Customer Service

Ivan Netto is a Porto Alegre journalist who graduated from the Pontifical Catholic University of Rio Grande do Sul (PUC-RS), specializing in Social Networks Communication at Uninove University. He has over fifteen years of experience and has worked in communication agencies, class associations, and specialized in the insurance market vehicles. Currently Head of Customer Service at PinePR, he has led public relations teams for brands such as 500 Startups, Wayra, dunnhumby, Pipefy, Olist, Omie, Magnetis, Bom Pra Crédito, Resale, Vittude, and at least a hundred other organizations. Passionate about the innovation ecosystem and agile methodologies, he consistently thinks of strategies aligned with each client’s business objectives, seeking to impact target audiences positively, wherever they may be.

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Mariana Riccioppo

Head of Customer Service

Graduated in Languages from São Paulo University, Mariana has worked as a communicator for over thirteen years. She has experience as a communication and translation consultant for companies such as Ambev, UnitedHealth, Tinder, and BHP. Mariana has been with PinePR for seven years. Currently, as Head of Service, she leads the company’s internationalization process, which already serves several global accounts and operates in Latin America, Europe, and the USA. In addition to driving global communication strategies, Mariana has extensive experience in managing international accounts, such as VidMob (United States), dunnhumby (United Kingdom), Social Capital (United States), and Duolingo (United States).

Mariah de Freitas

Head of Customer Service

Graduated in Journalism from Mackenzie Presbyterian University. Has specialization in media training and over 10 years of experience in the market. Has experience in PR customer service for employer branding, events, and B2B account management in the technology, e-commerce, logistics, retail, and healthcare segments, as well as launching new startups and apps to the market. Has coordinated accounts such as Boston Scientific, VTEX – Loja Integrada, Donus and Menu (Ambev’s innovation hub), Vetor AG, Andrade Gutierrez innovation program, Smarthint from Magalu group, Solística, Telavita, among others. Also participated in Sony’s Institutional Communication team in Brazil in 2020, acting as an account manager.

A TEAM. A PURPOSE.

Our purpose is to highlight the difference you make in the world.

So, we build each message uniquely and in a customized way, amplifying your voice to reach the most strategic markets and channels.

More than features, people with relevant stories. More than old formulas, data to connect results.

In practice, our team is focused on delivering this purpose daily to our early-stage clients and publicly traded brands. So whether you have an Angel Investor or have already reached IPO, we walk you through all stages of this journey.